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Goodwood, UK – April 2025: This year, Rolls-Royce celebrates a century of its legendary Phantom, a car synonymous with limitless luxury, silent power, and engineering excellence. Since its debut in 1925, Phantom has been the choice of world leaders, creatives, celebrities, and all those seeking the ultimate in automotive excellence.

Phantom is the cornerstone of Rolls-Royce's rich heritage, embodying the brand's philosophy of delivering an unparalleled experience in comfort, performance, and luxury. It has played a starring role in transporting heads of state, royalty, and world-class artists, always embodying authority and refined taste.

Phantom: A Design Icon and Influencer Since 1925
The origins of Phantom date back to 1925, with the launch of the first generation of the car, which revolutionized the world of luxury motoring thanks to its six-cylinder engine and advanced technology. Since then, Phantom has continued to evolve through eight generations, each capturing the spirit of its time while retaining the essence of classic excellence.

The latest generation of Phantom, known as Phantom Series II, combines exquisite craftsmanship with modern technology and is the culmination of a long history of innovation. The car features a majestic front fascia adorned with an illuminated grille and laser headlights, along with unparalleled personalization options, including the interior Gallery, which allows customers to display unique pieces of art behind the windscreen.

An exceptional legacy that inspires the future
Chris Bryant, Director of Production, Rolls-Royce Motor Cars, said:
“Phantom is not just a car; it is the ultimate expression of exclusivity and refinement. For 100 years, Phantom has been the finest motor car in the world, and today we celebrate a rich history of achievement and innovation.”

To mark this historic anniversary, Rolls-Royce plans a series of Phantom-themed events and initiatives around the world, including art exhibitions and exclusive tours for customers and enthusiasts, as well as highlighting rare historical examples of Phantom.

Phantom in Popular Culture
Phantom has long been a symbol of luxury in global culture, appearing in dozens of Hollywood films and advertisements, and owned by figures such as Sir Winston Churchill, Mahatma Gandhi, Queen Elizabeth II, and celebrities and sports figures.

The Future… More Luxurious and Sustainable
While adhering to its rich heritage, Rolls-Royce looks to the future with confidence, preparing to usher Phantom into the age of electric motoring. While details are still being announced, future Phantoms are expected to combine the ultimate electric performance with the silent luxury for which it is renowned.

Conclusion: A Legend That Lasts a Century
In its centenary, the Rolls-Royce Phantom proves it is more than just a luxury car – it is a moving legacy that continues to inspire generations. The coming decades will certainly witness more creativity and distinction, so that Phantom will always remain at the forefront.